"Genius is not taking something simple and making it complex, 
rather taking complexity and making it simple" Einstein



"Genius is not taking something simple and making it complex, 
rather taking complexity and making it simple" Einstein

"LEARNING HOW TO LEARN IS MORE IMPORTANT THAN WHAT WE LEARN"

INNOVATIVE-ENTREPRENEURIAL-DEDICATED-RESPECTED-PROVEN 
“10 years ahead of his time” 

Dan Frost is recognised as one of the world's leading young coaches. Dan is extremely ambitious and has designed a unique coaching philosophy that has evolved from a lifetime of researching elite-level performance. The MEDI system Measure-Explore-discover-Improve is the result of his obsession and dedication that has put him in a unique position of discovery. 

"The key to success is the anticipation of not just the standard of today, but more importantly the level of the future. All players have a unique DNA of skills. The 'Art Of Coaching' is to understand how to measure and produce 'Gold Standard' in every area, constantly working in the sweet spot, on the edge of personal ability levels for optimum progression. With the goal of installing player responsibility, leading to autonomy and true mastery. My ground-breaking process encourages the acceptance of inconsistency and embraces the understanding of variability. Attention is directed towards great decision-making and concentration. It’s really all about building effective skill and mindsets. To truly grow the golfer we must focus on how they think, feel, act and move what I like to call ‘The four pillars of performance.’ I have worked with hundreds of players with handicaps of scratch or better including many elite-level professionals. I have dedicated my life to discovering the why and how of golf. I am now becoming accepted as an expert in many fields across the spectrum of performance from kinematics and kinetics through to ball flight data, human behaviour and neuroscience. I am extremely fortunate and thankful to be able to fulfil my ambitions and work in the sport that I love." DAN FROST, 2017

THINK, FEEL, ACT & MOVE
THE FOUR PILLARS OF PERFORMANCE
 

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